Melbourne, Australia is finally starting to take center stage as the new beating heart of Australia. With Sydney constricted by the harbour that made it famous, Melbourne is able to grow up and out while Sydney’s growth is choked. On top of Melbourne’s booming population, it is a center for arts, sports, and main landing strip for those wanting to start the Great Ocean Road.
And now the world is finally taking notice. The Melbourne to Los Angeles route currently consists of a once daily Qantas A380, A Virgin Australia 777-300ER three times a week, and a once daily United flight on a 777-200 that stops in Sydney on the way to the States.
However, United started to see the glimmer of Melbourne as a completely under serviced market and decided to use Melbourne as the inaugural route from Los Angeles on their brand new 787-9 coming this Autumn. It will launch daily flights each way in October.
As with the 787-8 this will have the wider cabin, bigger windows, window dimmers, better compressed cabin, mood lighting, and bigger bathrooms with a view! The difference is that the -9 is a stretched version of the -8.
So Qantas was like…. WELL FUCK! WE ARE AUSTRALIA’S CARRIER! just because we haven’t been servicing the needs of Melbourne doesn’t mean some American company can!
So BAM! Starting shortly after the 787-9 launches its daily flights Qantas will add a second flight each day, so they will now be rocking an A380 and a 747 on the MEL-LAX route
And for Virgin Australia, with all this massive competition around their second largest hub what have they decided to do? … Well, nothing. Not that they can. They have no spare planes (and even if they did, they wouldn’t have planes capable of crossing the Pacific). So Virgin will do what Virgin does best… Stand there, smile, and look pretty.
So i think their market will shrink. With United flying the most advanced plane in service, and Qantas being able to boast 2 super jumbos each day…. what will be the draw to flying Virgin across the Pacific?
Fly High Fly Often!